With a degree in advertising from University of Rhode Island and a focus on international business, Ms. Michelsen has led a career that capitalizes on her marketing skills. Working initially in the biotech industry, she held demanding positions in media planning and as a correspondent for a Swiss medical device manufacturer. There she honed her sensitivity to the quality-of-life benefits that can be provided by technologically advanced consumer products. Switching business sectors but still utilizing her marketing background, Ms. Michelsen rounded out her business skills as she spent her later career engagements marketing for several large hedge fund and investment companies.
As she retired to become a full-time mom, her business instincts keyed into a market need that she observed in her own home. Initially concerned about her husband, who experienced computer vision problems from his demanding and successful career in the financial community, Ms. Michelsen saw the genesis of an idea. She became passionately motivated into action once she observed her young son adopting a similar, digitally intensive lifestyle at an early age. Her concern for his vision, as well as all others of his generation, was key to the founding of GUNNAR Optiks, LLC in 2005.