GUNNAR is Larger Than Life at NYC’s Vision East Show
GUNNAR takes NYC by storm…goes larger than life!
Visitors at the Vision East Trade Show were greeted with a massive dose of GUNNAR. With the Javits Center under construction, all foot traffic was funneled through a main escalator down to the lower levels. The descent gave visitors a floor to ceiling view of GUNNAR’s new Advanced Computer Eyewear creative in the form of a vertical 20 foot high graphic. Upon entry to the show floor, the traffic flow focused upon the first visible booth which happened to be GUNNAR’s optical distribution partner, Carl Zeiss Vision. There, the GUNNAR team showed off the cool side of Technology Eyewear, giving demos of the visual ergonomics embedded in the frame and lens combination that has been specifically engineered to help the symptoms of computer vision syndrome, digital eye fatigue, and computer eye strain. Both exhibitors and attendees alike continued to rally behind GUNNAR, lauding the innovative stance the brand has taken in a staid marketplace.