The Artist’s Hackathon at SXSW 2013

GUNNAR Optiks was happy to be part of the Backplane/Spotify Artist’s Hack at SXSW 2013 along with other notable partners like Coca-Cola, PayPal, NASDAQ, Qualcomm, and EA to support a collaborative hackathon that was dedicated to building the future of music, art, and video. Among others, we were lucky to meet Cory Booker – the current Mayor of Newark, New…

Wearable Tech: Body Language Be Damned

“Nothing like a herd of nerds with a beer in one hand and a smart phone in the other.” – @charliecurve Communication between humans is both complex and primal. While we tend to focus on verbal communication as the primary means for contact, blind and deaf people will attest that there are other ways to communicate. Disabilities aside, we don’t…

Be My Augmented Valentine’s Day Reality

“The story of the events and the people who over centuries came together to bring us in from the cold and to wrap us in a warm blanket of technology is a matter of vital importance. Since more and more of that technology infiltrates every aspect of our lives it’s become a life support system without which we can’t survive.”…

Introducing the Vinyl Onyx Gunmetal

We’ve just added a new color to the popular Vinyl Onyx style: the Vinyl Onyx Gunmetal! Perfect for those looking for greater coverage and hip styling, the Vinyl Onyx Gunmetal adds a flare of Gunmetal color to each temple. Mastered with the best of both worlds, VINYL’S modern digital lines combine with a vintage silhouette. Aluminum-magnesium forged temples and thermoplastic…

Doomsday Prep For Gamers

The latest doomsday craze is about to come to fruition, that of the end of the Mayan Calendar. Of course it’s really an arbitrary date based on a calendar system that is itself, arbitrary. The whole thing is a mess and misunderstood, but regardless, people love to theorize about the end of the world, and many movies have been made…

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