The Justin Biebers of Minecraft Are Rewriting the Marketing Playbook

  BY SETH PORGES5 HOURS AGO This piece is part of Mashable Spotlight, which presents in-depth looks at the people, concepts and issues shaping our digital world. On a large screen in a conference room at Salesforce.com’s San Francisco office, the face of an adolescent girl appears. Like an affectless Wizard of Oz, her floating head manages to mumble “Hi,” but…

“The most noticeable thing, and the whole point of this review, was the fact that the glasses worked as advertised.”

Reviews February 28, 2014 Gunnar Optiks Intercept Color Collection Written By: Kenneth Seward Jr. Date: 02/28/14 I’ve been gaming for a long time now. And in all my years of rescuing princesses and shooting friends online, not once did I think I would ever need eye protection. I mean sure, it was possible that I would need glasses when I…

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By Kaleb Rutherford – 02/20/14 Gunnar Optiks has unleashed a new line of colorful glasses in their Intercept line of glasses. They come in a variety of colors including Cobalt, Fire, Ink, and Ghost. Each pair of Gunnar Optiks Intercept Color features a retro design with plastic that is very soft and doesn’t slip. When we stare at screens all…

10 out of 10

With all the technology that is in our faces, from home, to school to work its not surprising that so many people suffer eye strain and headaches at the hands of staring at a computer screen all day or night or both. In 2012 Forbes magazine reported that by 2017 the gaming industry would be pulling in a whopping 82…

How gaming glasses could turn the average Call of Duty player into a killing machine

As we get older, it’s inevitable that we lose some of our gaming mojo and become unable to keep up with the no-scoping, headshotting crowd. But there’s a ton of untapped, cyberpunk-y potential for improving middle-aged, near-sighted, arthritic skills. Assuming wearables take off, and the future takes a turn toward Blade Runner, you could have chips that lent your decrepit…

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